http://www.brewdog.com/
http://www.limmy.com/ (some content is choice but definitely uses web 2.0 to the full)
http://www.skittles.com/ (the big one from last year)
http://www.elfyourself.com/ (more hits and attention that it is possibly to imagine)
http://www.eepybird.com/dcm1.html (Diet Coke and Mentos)
http://www.blendtec.com/willitblend/
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